With Cambodians facing hardships from the Covid-19 pandemic and the recent impact of devastating floods, Smart Axiata took the lead in promoting togetherness as a way to tackle the challenges.

A dedicated campaign video about the lotus flower, which grows in the darkness and keeps pushing through until it is ready to bloom, has been created to help promote the campaign concept that Cambodians should support and inspire each other so we can rise together as a nation. Along with the video, the campaign had its own song – featuring Pleng by Smart artists – and include fund-raising initiatives, entertainment programs, a Good Citizen Award designed to find Cambodia’s most helpful, modern citizen, and various CSR drives.