Most young Cambodians have a dream but they are lacking the self-confidence to achieve it. Either from a lack of support from their families or friends, or a lack of infrastructure they don’t have the support they need to achieve their goals and the fear of failure paralyses them.

Smart wanted to inspire the next generation of Cambodian creatives to overcome their fears and believe in themselves.

We share the stories of 5 young Cambodians who have a dream. Their stories and passions may be different but they all share the same goal. Their stories are entwined and we see them go through struggles along the way where nobody believes in them. They question their path and think about giving up but through shear determination, and the ability to overcome their fears they push through and eventually achieve their goals.

We also created an on-ground and digital teaser campaign where people were shown inspirational quotes was launched a week before the TVC was aired. Famous KOLs shared their own personal stories about how they achieved their popularity supported the campaign in a series called "Smart Sessions" and well as a “Dream Box” activation that was placed in Universities and Shopping Malls, where people could reveal own their own dreams in a video booth and then Smart would give them a message of encouragement.