Every nation has its defining moments; meaningful events that stand out in history. For the Kingdom of Cambodia, the time has come. For the first time in the nation's history it was chosen as the SEA Games host in 2023. In a significant and once-in-a-lifetime opportunity like this, we raise an Anchor Beer to celebrate every moment made by Cambodians from all walks of life, which brought us to this incredible milestone.

In addition to the campaign film we produced a limited edition carton design, an AR filter to help cheer on Cambodia and other on ground activities around the stadium.