PAUL BERMINGHAM
Creative Director
Info :
Hi, I'm Paul. I'm a Creative Director with 15 years experience
creating award-winning integrated advertising campaigns
for international brands in Southeast Asia.
WORK HISTORY
For complete CV please click here
2021 - 2023
CREATIVE DIRECTOR
Havas Champagne Cambodia
Managed a Creative Department of 15 people including Art Directors, Graphic Designers, Copywriters, Storyboard Artists, and a Traffic Manager.
Inspired, motivated, and mentored the Creative team to help them build successful career trajectories.
Worked closely with team to craft innovative creative concepts and award-winning creative work to impact a client’s business to great effect.
Drove and identified creative thinking toward the “Big Idea”
Delivered integrated 360 degree communication solutions across above the line, digital, social, activation & events.
Worked closely with the business directors and strategy leads to help push the creative boundaries of the agency output for existing clients and new business opportunities with a high pitch winning rate.
Lead Creative for Havas’ creatively focused agency in Cambodia that services large local and multinational clients including but not limited to: Heineken Cambodia, Nestle, Abbott, Pepsi & TCP.
2016 - 2021
CREATIVE DIRECTOR
Havas Riverorchid Cambodia
Managed a Creative Department of 15 people including Art Directors, Graphic Designers, Copywriters, Storyboard Artists, and a Traffic Manager.
Delivered integrated 360-degree communication solutions across above the line, digital, social, activation & events.
Instrumental in creating many “firsts” within the Cambodian advertising industry such as the first viral video with over 1 million views within 24 hours, the first campaign to utilise Augmented Reality technology, the first campaign to use In-App advertising, the first advertising agency to produce a live to air TV show, and the first advertising agency to produce an 8 part branded TV show.
Lead creative for the only truly international advertising agency in Cambodia that services large local and multinational clients including but not limited to: The Coca-Cola Company, Samsung, Unilever, Smart Axiata, Wing, Chevron Cambodia, Western Union, Singha Corporation, Cambrew, and UNICEF.
Provided regional creative support for pitch proposals for other offices within the Havas Riverorchid network. Worked across Cambodia, Thailand, Vietnam, Myanmar, Laos, Philippines and Malaysia.
2015 - 2016
ASSOCIATE CREATIVE DIRECTOR
Havas Riverorchid Cambodia
Worked closely with the Creative Director & Copywriters to
conceptualize innovative 360-degree campaigns with TV, print, digital
& activation events.
Presented and sold completed ideas to regional and international
clients. Oversaw big budget post-production for TV commercials at
international post houses in Thailand, Vietnam and Malaysia.
Oversaw the quality control of the output of the creative agency.
Key Clients included Smart Axiata, ANZ Royal, Wing, Caltex Cambodia, Unilever, Toyota.
2011 - 2015
SENIOR ART DIRECTOR
Riverorchid Cambodia
2010 - 2011
HEAD OF DESIGN
Riverorchid Cambodia
Created and sold original concepts for TV, print, digital and activation.
Managed and delegate responsibilities to 10 Graphic Designers &
Copywriters, provided directions and oversaw the quality control of the
agency.
Guided the creative output of photo shoots & TV shoots.
Won Campaign Agency of the Year Awards for the best Creative
Agency of the year Cambodia, Myanmar, Laos for 3 consecutive years
from 2012-2014.
Key clients included Cambodia Beer, BMW, ANZ Royal, Wing, Unilever, Nokia, Hello Axiata.
Elevated the design standards of the creative team to provide a world-
class offering to our international & local clients.
Oversaw a team of 6 Graphic Designers, inspiring and mentoring them.
Produced design solutions for some of the biggest brands in Cambodia
such as branding, print ads, billboards, graphics and annual reports.
Designed the logo and branding for the successful launch of Cambodia
Beer.
Key clients included Cambodia Beer, BMW, ANZ Royal, Wing, Unilever, Nokia, Hello Axiata.
For complete CV please click here